The Pontiac Fiero is a mid-engined sports car that was built by General Motors from 1983 to 1988 for the 1984 to 1988 model years. The Fiero was designed by George Milidrag and Hulki Aldikacti as a sports car. 163,000 Toyota MR2s were sold in their first five years. At the time, its reputation suffered from criticisms over performance, reliability, and safety issues. The word fiero means “very proud” in Italian, and “wild”, “fierce”, or “ferocious” in Spanish. The Fiero was conceived as a small, two-seat sports car with all new suspension and V6 engine. While General Motors management and accountants were opposed to investing in a second two-seater sports car that might compete with the Corvette, they perceived the oil crisis as a market opportunity for a fuel-efficient sporty commuter car.
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A mid-engine layout was originally chosen as a way to reduce both aerodynamic drag and vehicle weight to improve fuel efficiency, and also for its handling, traction, and braking benefits.